快捷导航

.

.

 找回密码
 免费注册

HomePod

132200 daye 分享 2018-02-10 09:26|显示全部楼层
分享 18-2-10 11:57:30
happywarlock ( ☆☆☆ ) ( 赞 3 )

Safari 11.0 IPad
你们速度好快啊
分享 18-2-10 15:03:27 发自iPhone客户端
lucas ( ) ( 赞 158 )

? iPhone X
黑色还是很帅。
分享 18-2-10 23:00:59
wt303474 ( ★★★ ) ( 赞 52 )

Safari 11.0.3 macOS 10.13.3
感觉黑色做工确实要好过白色的。。。
分享 18-2-14 14:51:56
alex76 ( )

Chrome 63.0.3239.132
daye 发表于 18-2-10 10:14
那个是我压箱子底儿装B用的。 苹果公司1998年的宣传册子。

逼格爆表啊!!!

Think Deferrent系列是APPLE史和广告史上的重大事件,影响相当深远,人懒,直接贴WIKI:

Reception and influence

Upon release, the "Think Different" Campaign proved to be an enormous success for Apple and TBWA\Chiat\Day. Critically acclaimed, the spot would garner numerous awards and accolades, including the 1998 Emmy Award for Best Commercial and the 2000 Grand Effie Award for most effective campaign in America.

In retrospect, the new ad campaign marked the beginning of Apple's re-emergence as a marketing powerhouse. In the years leading up to the ad Apple had lost market share to the Wintel ecosystem which offered lower prices, more software choices, and higher-performance CPUs. Worse for Apple's reputation was the high-profile failure of the Apple Newton, a billion-dollar project that proved to be a technical and commercial dud. The success of the "Think Different" campaign, along with the return of Steve Jobs, bolstered the Apple brand and reestablished the "counter-culture" aura of its earlier days, setting the stage for the immensely successful iMac all-in-one personal computer and later the macOS (previously OS X) operating system.

简而言之,乔布斯的回归和Think Deferrent系列广告,是APPLE浴火重生的起点。。。

 

您需要登录后才可以回帖 登录 | 免费注册

联系我们|急聘英才|移动版|站点地图|iPhone 客户端|保修查询|排行榜|Mac软件宝箱|MacX 麦克叉 ( 京ICP证110625号,京ICP备11029045号-1 )

Since Feb-16-2005

回顶部